Client: Hornetsecurity by Proofpoint
Event: MSP Roadshow
Date: 30th April 2026
No of guests: 20
Event space: Smith Centre
What was the event brief & objective?
We wanted to host our event at a unique venue that relates to technology and innovation with space for the main session and a breakout. We were also looking for a venue that could offer a unique experience for our guests, like the Science Show we had.
Why was the Science Museum chosen for this event?
We wanted to host our event at a unique venue that relates to technology and innovation with space for the main session and a breakout. We were also looking for a venue that could offer a unique experience for our guests, like the Science Show we had.
What sort of experience did you want to create?
We wanted to create a different ambience for our guests to disconnect from their day to day job and create a positive memory to associate with our brand.
What made you decide on Smith Centre for your event?
The central location of the museum and easy access via public transport was important. The Smith Centre provided space for a bigger session, as well as a breakout area within the same venue. We also liked the unique decoration in the Smith Centre, and it was definitely impressive for the guests.
How did this space work for the event? What was the benefit of using this space?
The layout of the Smith Centre is quite unique as it creates a space for the catering to set up without disturbing the main saloon where the event was being held. At the same time it has the boardroom where we were able to hold the breakout session and where the Science Show happened in the afternoon.
Who were your catering and AV partners? Did they create anything bespoke for the event?
We used Benugo for catering and White Light for AV. They were excellent and accommodated last minute requests and changes.
What feedback did you receive from guests?
Great location and they were very engaged with the Science Show.
Client testimonial:
“From the first contact with the Science Museum team, they were very responsive and engaging in making this event the very best. We had calls during the decision making process, I made a technical visit, and after the contract was signed the handover was well managed. On the day the event ran smoothly with the team checking in and handling any changes. I’m glad we choose the Smith Centre for our event, the guests arrived and were impressed by the venue and left highly engaged after the Science Museum experience.”
– Carolina Costa, Regional Marketing Manager, Northern Europe at Hornetsecurity
